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Tru Fragrance Signs Lifestyle Expert

Danny Seo to help create a beauty care line.

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By: TOM BRANNA

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Tru Fragrance has hired bestselling author, TV host, designer and eco-friendly lifestyle expert Danny Seo to develop a line of beauty products that have a “game-changing back story and boast a set of formulations that are unique and innovative to the industry,” according to the company. The line will include new concepts in fragrance and skin care, driven by partnerships with some of the world’s most talented perfumers and Firmenich. The new product line is set to debut in Fall,...

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